What is BPA (Business Process Automation

The term “BPA” means Business Process Automation. This was a very common term a few years ago when everybody claimed that they had expertise in this field. But to know its importance and actual potential we need to look and understand that what actually is meant by BPA or Business Process Automation and why do we need it, if we do.

Are you a busy business owner?

Do you own or run a business? Analyze the daily activities that you perform to make your business run smooth and successful. If you observe ad analyze carefully, you will very soon realize that there are a lot of activities that you and your staff performs again and again.

BPA Explained, What Business Process Automation actually is

Let me elaborate that with an example. A customer calls and enquires about a product you market. You tell the customer you will send a product brochure. You take all relevant information like prospect name, address etc. and walk over to your secretary. Your secretary takes the information, chooses the appropriate brochure, creates a covering letter, puts it in an envelope and mails it to your customer. Sounds familiar, right?

An example BPA (Business Process Automation) scenario

Let’s take an example. Suppose a customer calls you and asks about a product that your company offers. You brief the customer about the product and tell him that you are going to send a product brochure to him very shortly. You collect all important information from your potential customer such as name, email, address etc. After that you send him a brochure with all the information that is relevant.

Importance of BPA (Business Process Automation)

This is where BPA comes in, what if all this process is automated and your customer can get all the required information over the internet and sending his personal information to you over the internet as well. Doesn’t that sound really cool? This is what BPA actually is. BPA automates several of your business processes eliminating most of your involvement in it.